Vacaville, California – October 20, 2006 – Mariani Packing Company, the leading independent dried fruit manufacturer, has added two new SKUs to its successful line of retail berry products. Whole dried cranberries and dried strawberries provide alternate snacking, baking and cooking options to consumers, and provide retailers with new premium-level products to revitalize continued segment growth in the dried fruit category.
Mariani’s whole cranberries, available in 5 oz. packages, provide a distinctive flavor and texture and are perfect for the holidays, from cookies and muffins to stuffings and sauces. Mariani’s dried strawberries, available in 4 oz. packages, offer a superior flavor profile and are packed with antioxidants. They are ideal for snacking, as cereal topping, in salads and more.
“Mariani is committed to innovation, and by expanding our product line with whole dried cranberries and dried strawberries we’re able to serve more consumers in more ways,” says Lisa Goshgarian, Mariani Product Manager. “Mariani whole dried cranberries and dried strawberries are premium products designed to appeal to young adult shoppers, and for retailers that means they can offer a trusted brand, and gain higher-ring and a larger consumer base.”
Mariani is the first dried fruit manufacturer to offer whole cranberries. Behind raisins and prunes, cranberries are third largest-selling fruit in the category, with more than 20% growth over last year.
Mariani whole dried cranberries and dried strawberries are available immediately for nationwide distribution.
About Mariani Packing Company
Mariani products can be found in national brand breakfast cereals and as a base for sauces and marinades. Founded by Paul Mariani, Sr. a pioneer and leader in the dried fruit industry, this fourth generation, family-owned company is celebrating its centennial anniversary in 2006. Mariani procures, grows, dries, processes and packages premium dried fruits for more than 50 countries around the world. Mariani Packing Company is headquartered in Vacaville, California.