Mariani Premium Dried Fruit Launches National "Crazy For Cranberries Taste Challenge and Sweepstakes" Promotion
May 11, 2009 - Vacaville, CA (PR Newswire) – Are you crazy for cranberries? Mariani Packing Company Inc., the largest family-owned global producer of dried fruit, thinks you are. Why? According to IRI* scanned data, dried Cranberries are the largest growing segment in the dried fruit category, and now hold the #2 position behind raisins.
But according to Mariani, not all cranberries are alike. On May 1, 2009, Mariani launched their national Crazy for Cranberries Taste Challenge and Sweepstakes online, and in the grocery retail channel, challenging consumers to taste the difference between their premium quality cranberries versus the leading brand. Mariani is so confident that consumers will prefer their cranberries over the leading brand, they’re offering a money back guarantee.
“We source the highest quality cranberries, making sure the color looks bright and fresh, the moisture is balanced properly, the taste profile is the perfect blend between sweet and tart, and that the berry slices are as clean as possible. Some competitive cranberries can look pretty broken up,” states Miranda Ackerman, brand manager of retail markets. “We’ve been in the dried fruit business for over 100 years…we know our business and demand the best for our consumers.”
From May 1st – July 31st, Mariani’s money-back-guarantee promotion will feature an on-pack, $.50 off instant-rebate coupon on their 6oz Sweetened Dried Cranberries, along with promotional information on how to take the Crazy for Cranberries Taste Challenge and Sweepstakes through their website.
According to Ackerman, “One of the main reasons cranberries have become so popular is their versatility. Snacking is the main use for dried cranberries, but they’re so easy to incorporate into salads, side dishes and main courses, they’re foolproof in terms of usage.”
Check out our UC Davis Crazy for Cranberries video!